Marketing for growth and patient retention has rapidly evolved. Patients now rely on digital resources over twice as much as provider referrals, according to Press Ganey’s 2023 Consumer Experience Trends in Healthcare report, highlighting the need for practices to connect online where patients make booking decisions.
Effective marketing today requires accurate information, a strong digital presence, and omnichannel experience. Research-driven strategies and personalized communication differentiate your practice, building lasting loyalty. Additionally, factors like price transparency, payor mix shifts, and regulatory changes reshape patient expectations, influencing how practices attract and retain patients.
Learning Objectives:
Use data to identify trends and demographics for effective planning
Invest strategically in digital channels for passive acquisition
Improve search visibility with patient reviews, advertising, and content
